The approach of the summer season has inspired many companies to invest in custom cooler bags as promotional giveaways. They want to distribute these custom-designed insulated bags to their potential customers at business events, corporate picnics, tradeshows, and so on. Cooler bags are highly useful items for both customers and employees.

Table of content

• What are the benefits of buying cooler bags for the promotional campaign?
• Know about some cooler bag branding ideas
• Where can we buy cooler bags? 

What are the benefits of buying cooler bags for the promotional campaign?

Many companies think cooler bags are the most valuable gifts for their marketing purposes. Large cooler bags can double as custom promo products that attract the attention of today’s consumers. Increasing levels of innovation in terms of use, shape, size, and carriage of cooler bags validate the above statement. For instance, a newly minted business enterprise can gain instant currency in the public domain by sponsoring sets of cooler bags loaded with chilled beverages. The large surfaces of such bags – emblazoned with outsized logos of the sponsor – help broadcast a branded image or brand message to onlookers. 

There are several other reasons for buying these bags.

Spill-proof design for storing drinks and foods- Many consumers use cooler bags as their lunch bags. These custom bags are designed to carry foodstuffs and lunch. 

You can personalize these bags with a logo, artwork, mascot, or any relevant message. Cooler bags will easily draw the attention of potential customers.

Eco-friendly- With an insulated design, cooler bags are eco-friendly and reusable. These long-lasting promotional gifts will help you show your environmental consciousness. Your customers will like to use these lunch bags for their everyday needs.

Affordable- You can buy a bulk of cooler bags without investing a significant amount. Cooler bags are cost-effective gifts that provide a great value to users.

Versatility- Cooler bags are versatile because they can be used for carrying both hot and cold drinks. Besides, there are other compartments to hold your food and any small items. 

Know about some cooler bag branding ideas- You can turn simple cooler bags into promotional gifts in some ways.

Try Out Mix & Match Graphics 

Vertical stripes, dreamy swirls, and panels of solid color represent the right ingredients to create visual excitement in the latest trending cooler bags. This design approach can present infinite variation when creators seek to fashion promotional custom cooler bags. Brand images, when located inside these stalwart designs, bear the potential to gain high levels of mileage for sponsors. This technique remains highly relevant when brands seek to accelerate consumer spending during sales seasons, festival campaigns, and events that center on the launch of new products.

Digital Boosters on Cooler bags

Innovation must be the watchword when brand marketers seek to break new ground in visual marketing. In line with this, they could explore custom hashtags, high-resolution product images, and tiny URLs because these play a significant role in marketing brands to digitally-aware consumers. A new library establishment, for instance, could infuse new energies into its marketing campaigns by printing hashtags and URLs on small-sized cooler bags designed for personal usage. This technique can also bear fruit for small shops and standalone retail establishments that have access to limited marketing budgets. The outcomes could include greater traction with customers mediated via social media and other elements of the digital domain. So the takeaway is, use

• Hashtags
• Company URLS
• Phone number
• Call to action message

Plan Ahead for New Product Launch Events

Limited-capacity cooler bags (designed with space to contain a single bottle of soda) represent innovation in marketing techniques that can promote a new product at launch events. These personal carriers of chilled beverages can excite the imagination of the people and create an enormous brand following at launch events.

Where can we buy cooler bags?

Quality is of paramount importance if you are looking for a really good cooler bag. At Promotions247, we have a wonderful stock of cooler bags in different sizes that can fit your personal use as well as your needs of corporate giveaways. We help organizations by suggesting the best item for their promotional needs and with customization of the products so that your products do what you expect them to – and that’s always an effective brand visibility. Select from a range of small, medium, or large size cooler bags in different materials and looks before you place an order. We offer wholesale rates on bulk orders and provide free doorstep delivery. Order NOW! 

Conclusion

Cooler bags come with a range of innovative features. For corporate employees or your personal gifting needs as well, you can buy bulk cooler bags and save money on your purchase. All these bags can be customized as per your preference. Logo-printed cooler bags or bags with other prints are also available online.

Author : Amit Ghia