Branding Solutions
Pad Print

- Ideal for printing on curved or uneven products.
- Prints sharp, clean images with detail as fine as 0.4mm, minimum text size is 5pt.
- Close PMS matches are possible on white or light-coloured products.
- Metallic gold and silver ink are available.
- Can offer a white under base for the darker products that require it.
- Many products can print up to 6 colours with tight multi-colour registration.
- Halftones cannot be consistently reproduced.
- Unable to print variable data such as individual naming.
- Close PMS matches are more difficult on darker products and will only be approximate. In these instances, a white base will create a better print.
- Some pad print inks require a curing period before the product can be shipped.
- Each colour requires its own setup charge.
- Neon/fluorescent colours are not available.
- Artwork must be supplied in a vector editable format.
- Fonts are advised to be converted to outlines/objects to avoid font conflicts.
Imitation Itch

- Much more affordable than real etching.
- Can brand curved or uneven products.
- Produces a subtle finish with a higher perceived value that looks like etching.
- Halftones cannot be consistently reproduced.
- The size of branding areas is limited on curved surfaces.
- Requires a curing period before the product can be shipped.
- Unable to print variable data.
- Artwork must be supplied in a vector editable format.
- Fonts are advised to be converted to outlines/objects to avoid font conflicts.
Digital Print

- Ideal for producing vivid full colour images as well as closely matched spot colour branding.
- Can print variable data including individual names.
- Only one set up charge is required regardless of the number of print colours.
- Can be cut to custom shapes.
- Edge-to-edge branding can be achieved.
- Metallic and neon/fluorescent colours are not available.
- White print cannot be produced on clear, silver or gold stock.
- Artwork can be supplied in either vector or bitmap format.
- Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
- A 3mm bleed should be added to the artwork if it bleeds off the product.
Embroidery

- Only one setup charge applies per position for up to 12 thread colours.
- Only approximate PMS colour matches are possible - the threads to be used are chosen from those available to give the closest possible match. See our thread colour chart for the colours available.
- Unable to print variable data such as individual naming.
- Metallic embroidery colours have special pricing.
- Vector artwork is preferred.
- Fonts are advised to be converted to outlines/objects to avoid font conflicts.
- We recommend avoiding fine detail - the minimum text heights for embroidered artworks are:
- 4.5mm for Sans Serif fonts
- 5.5mm for Serif fonts
Laser Engraving

- Higher perceived value than other forms of branding.
- The branding becomes part of the surface and is permanent.
- Large branding areas available on curved products.
- Can produce variable data such as individual names.
- The product can be shipped straight away after being engraved.
- Fine detail can be lost on smaller products like pens.
- Artwork must be supplied in editable vector format.
- Fonts are advised to be converted to outlines/objects to avoid font conflicts.
Digital Label

- Ideal for producing vivid full colour images as well as closely matched spot colour branding.
- Can print variable data including individual names.
- Only one set up charge is required regardless of the number of print colours.
- Edge-to-edge branding can be achieved.
- Can be cut to custom shapes.
- Metallic and neon/fluorescent colours are not available.
- White print cannot be produced on clear, silver or gold stock.
- Artwork can be supplied in either vector or bitmap format.
- Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
- A 3mm bleed should be added to the artwork if it bleeds off the product.
Silicone Digital Print

- Provides crisp, clear, high-definition artwork.
- Durable, flexible branding that can be hand washed.
- Perfect for printing dark coloured products as a layer of white ink can be printed under the artwork.
- Ideal for producing full colour images as well as approximate spot colour branding.
- Has a matt finish and does not crack or fade with typical use of product.
- Only one set up charge is required regardless of the number of print colours.
- Some colours cannot be reproduced including metallic and neon/fluorescent colours.
- Unable to print variable data.
- Minimum detail is advised to be no finer than 0.7mm.
- Artwork can be supplied in either vector or bitmap format.
- Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
- Fonts are advised to be converted to outlines/objects to avoid font conflicts.
Resin Coated Finish

- Ideal for producing vivid full colour images as well as closely matched spot colour branding.
- Produces a stunning 3D effect that elevates the perceived value of a product.
- Can print variable data including individual names.
- Edge-to-edge branding can be achieved on the resin coated area.
- Only one set up charge is required regardless of the number of print colours.
- Larger print areas can be more expensive.
- White, metallic gold, silver and neon colours cannot be printed.
- The resin needs to be cured for one day before shipping the product.
- Artwork can be supplied in either vector or bitmap format.
- Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
- A 3mm bleed must be added to the artwork if it bleeds off the product.
Direct Digital

- Ideal for printing dark coloured products as a layer of white ink can be printed under the artwork.
- Can print variable data including individual names.
- Dried instantly so products can be shipped immediately.
- Offers larger print areas on many products and can print very close to the edge of flat products.
- Only one set up charge is required regardless of the number of print colours.
- Some colours cannot be reproduced including metallic and neon/fluorescent colours.
- The size of branding areas is limited on curved surfaces.
- Larger print areas can be more expensive.
- Artwork can be supplied in either vector or bitmap format.
- Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
- A 3mm bleed must be added to the artwork if it bleeds off the product.
Colourflex Transfer

- Ideal for producing full colour, complex images as well as approximate spot colour branding.
- High definition, vibrant matt finish artwork that is suitable on a range of garment fabrics.
- Eco-friendly water-based inks.
- Durable, flexible branding for apparel that is machine washable with a soft-touch matt finish.
- Efficient self-weeding technology.
- Only one set up charge is required regardless of the number of print colours.
- Can be shipped straight after being printed.
- Some colours cannot be reproduced including metallic and neon/fluorescent colours.
- A thin, clear line of glue can sometimes be seen around the edges of the image.
- Unable to print variable data.
- Minimum detail advised at 1mm.
- Artwork can be supplied in either vector or bitmap format.
- Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
- Fonts are advised to be converted to outlines/objects to avoid font conflicts.
Flatbed Screen Print

- Large print areas are possible on flat products.
- Close PMS matches are possible on white or light-coloured products.
- Most screen print inks dry quickly and can be shipped immediately after printing.
- Fluorescent, metallic gold and silver inks are available on select textile products.
- Many products can print with tight multi-colour registration, with some products able to be printed using up to five colours.
- Close PMS matches are more difficult on darker products and will only be approximate. In some instances, a white base will create a better print.
- Unable to print variable data.
- Each colour requires its own setup charge.
- Artwork must be supplied in editable vector format.
- Fonts are advised to be converted to outlines/objects to avoid font conflicts.
Sublimation Print - Dye Sublimation

- Sublimation ink is a dye so there is no ink build-up. The finished print is embedded in the product.
- Ideal for producing vivid full colour images as well as closely matched spot colour branding.
- Can print variable data including individual names.
- Edge-to-edge branding can be achieved on some products.
- Only one set up charge is required regardless of the number of print colours.
- Can only be used on suitable products with white surfaces.
- Some colours cannot be reproduced including white, metallic, and neon/fluorescent colours.
- Fine detail/text may experience minor colour bleed across adjacent design elements.
- Artwork can be supplied in either vector or bitmap format.
- Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
- A 3mm bleed must be added to the artwork if it bleeds off the product.
Debossing

- Higher perceived value than other forms of branding.
- The branding becomes part of the product and is permanent.
- The product can be shipped as soon as heat pressing is finished.
- Certain products can produce a two-tone finish.
- Unable to print variable data such as individual naming.
Rotary Digital Print

- Ideal for large or complex full colour prints.
- The print is dry and ready to ship as soon as the product is printed.
- Only one setup charge is required regardless of the number of print colours.
- No loss of print vibrancy, even on darker products.
- Production speed is limited so lead times can be longer in some cases.
- Some colours cannot be reproduced including metallic and neon/fluorescent colours.
- As the print does not wrap completely around the product, there is a small gap between the start and end of the print.
- More expensive than other branding options.
- Artwork can be supplied in either vector or bitmap format.
- Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
- Fonts are advised to be converted to outlines/objects to avoid font conflicts.
- The artwork must be supplied in vector format.
- Fonts are advised to be converted to outlines/objects to avoid font conflicts.