Are you trying to spread your brand name and advertise your business? Every organisation chooses different techniques to promote its products and services. However, buying promotional products is a cost-effective strategy to make your marketing campaign successful. You can distribute these promotional items to your employees and customers. But, what are the best products that you can buy and customise for promotional purposes? Let us briefly discuss promotional gifting ideas.

Table of content

• Reasons why promotional gifts are important
• What are the most common promotional products?
• Buy Gifts in bulk: Save some money

Reasons Why Promotional Gifts Are Important

Develop Brand Awareness

With personalised giveaways, you can reach your potential customers and make them aware of your services and products. 

Connect With Employees Or Staff 

Promotional products have the power to establish a connection with employees. You can also strengthen your brand loyalty by distributing personalised items. 

Keep your Target Audience Engaged

The best promotional giveaways help you develop brand recognition. Besides, you can provide a positive brand experience and make your customer relationship stronger. 

What Are The Most Common Promotional Products? 

Most companies invest in promotional items like

Drinkware

Water bottles and mugs are perfect gifts for employees working in the food sector. But, businesses in other niches can also choose branded drinkware for their employees. These gifts will encourage your employees to drink enough water or beverage every day and recall your name always. Moreover, as water bottles are one of the essentials for daily commutes, you can buy them from promotional products supplier with a bit of customization. If your budget allows, you can also buy insulated drinkware to let your employees carry hot beverages to any place. From tumblers to coffee mugs, everything comes under the category of drinkware. Other items include plastic, steel, or glass bottles, cup and mugs with lids or without lids. All can be customized with laser printing of your logo or brand name.

Noise Cancelling Headphones 

 

Electronic items are always the favourites for every employee. You can choose wireless earbuds with noise cancellation technology. The office environment may be noisy, and thus, to avoiding distractions during any phone call, these technologically advanced earbuds will be of high value to your employees. The small devices are easy to carry to any place. Even if you are organising any corporate event at a far off place, you can carry them easily or send by post as well.

However, electronic items, like power banks and flash disks are also good as corporate giveaways. While buying wholesale promotional products, you can place an order for these items. These flash drives and pen drives are also available in different designs and shapes to make them more attractive as a gift. 

Custom Bags

To buy bags for your employees, it is better to purchase gender-neutral totes. Tote bags are best for both men and women. You can promote your brand name by printing the details on your tote bags. Bags give you much space for advertisements. Moreover, these eco-friendly gifts will create a positive image of your brand. If you are into corporate world, then going with a backpack is a good idea. They also offer ample space for customisation and are widely used by people of all segments giving more utility to your product.

Stationery Items

 

Pens and papers are always important to employees. Thus, you can buy custom notebooks, promotional pens, and branded desk calendars for your team. As your employees use these items every day, they will feel grateful to you. You may also buy paperweights and other small kits as the best office accessories. As they are affordable gifts, you can purchase more than one type of stationery item for your employees. Other items include stickers, diaries, note pads, highlighters, and more. These small goodies with a difference are good enough to gain public attention. In trade shows, they can be well given to the visitors as a free giveaway.

Custom Logos

The best memoir you can gift your employees is the wooden logo. Create the sculpture of the brand logo to advertise your business. The aesthetic value of custom logos will impress your employees. However, you need to add some other personalised corporate gifts with these logos. However, the best occasions to present such gifts are on some achievement or award ceremony. Also on small corporate entertainment events, you can consider small-size logo mementoes to present to the achievers.

Promotional Clothing

It is common for businesses to choose promotional clothing for their advertising campaigns. They buy t-shirts and print their brand names. Hoodies, caps, and other wearable items can be customised for promotional purposes. When your employees wear t-shirts and other similar accessories, they will spread your brand name. They are best to be given on sports events or any outdoor corporate activity.

Embroidered Custom Towels

Hotels, resorts, salon, gym centers, and other business in the travel industry can take their marketing campaign a different height by offer custom beach towels. There are also cooling towels and small hand towels used for regular needs. The colorful, soft towels are available in a variety of materials, including cotton, polyester, and microfiber. These towels give you enough space to embed your brand name and business details.

Folding Umbrella 

Have you thought of gaining values from outdoor advertising and tradeshows? The big outdoor umbrellas with strong frames and easy setup can be the best option for your branding campaign. You may use them during the outdoor events and road shows. Those big digitally printed umbrellas will display your brand name, and you can increase your business reach with minimal investment.

But, how should you choose the right promotional umbrellas? The best umbrellas are made of eco-friendly materials and look professional. You can print your eye-catching logo to customise these umbrellas.

Personalised Blankets 

Let your customers and employees feel cosy with your warm custom blankets. You may buy custom throw blankets for your dedicated and top-performing employees. However, there are also roll-up picnic blankets available in unique design. Blankets designed for both outdoor and indoor uses are the perfect promotional giveaways that you can choose for employees and potential customers.

Buy Gifts In Bulk: Save Some Money 

This suggestion operates in certain conditions when buyers must dispatch gifts to multiple recipients. A bulk buying operation offers the benefit of lower unit cost per gift; however, the quality of such gifts must remain impeccable. Buyers can enter into special negotiations with gift shop operators in a bid to secure the best commercial deal for a range of gifts. For instance, they can include a clause wherein packaging for each gift is completed free of charge. This stance allows the gift giver to save on his or her resources in any corporate gifting initiative. This is specifically true for non-perishable gifts such as leather products and coffee mugs, etc.

Where To Buy Promotional Gifts In Australia?

There are a number of stores selling promotional products; brick and mortar stores as well as online stores. However, at Promotions247, you would not only get the best assortment of products but also the promise of best quality every time. We are in the industry for decades serving clients from different industry verticals with diverse range of promotional products. For every industry, we have multiple items that can help businesses connect with their end users and establish a good will through customized promotional items. We also enjoy a very good customer review on Google that builds the confidence of other buyers to choose us over others. Check our wonderful connection, pick a product and get them customized with your business logo or texts.

Conclusion

Buying promotional products is a good decision to advertise your brand. You can purchase items in bulk and personalise them with your brand name. If the product gives you much space, you may also display your contact details and other information.

 

Author : Amit Ghia