The world has gone digital for sure but the need and craze for offline marketing tools are still in huge demand due to their higher effectiveness. Also, not all offline marketing tool needs to be expensive. As a leading supplier of promotional products in the industry across Australia, Promotions247 believes that there a number of other effective products that are highly impactful like the custom printed pens with brand logo. In this category, you would find a variety of promotional pens falling in a different budget range which can carry your name farther beyond geographical limitations.
As a brand marketer, you need to know why and how these products can be utilized for corporate or business promotion needs. Here are a few ways how you should use custom-printed pens for the promotion of your brand.
Effective offline promotional strategy
Custom pens are the ruling promotional item used by business owners. This is the best way considered to do marketing of a brand. The other promotional items also include caps, jackets, bags and mugs. The best part about using custom pens as promotional item is that it is functional on daily basis. No matter who is the recipient, it will be used for sure garnering the attention of all others. This is an item used by one and all every day.
How do custom pens become the name of business?
As the name suggests Cheap promotional custom printed pens Australia based have the company name and logo printed on them. This is the most popular and widely used promotional gimmick all around the world. One pen and it can work for many years. Promotional pen is a guarantee that the person will see the brand name whenever he/she uses it. Besides this it is quite cost effective and can fit budget. The brand name and logo on pen is just enough and will do work.
Some advantages of custom pens and why you should adopt this marketing strategy?
- Valuable and useful
The Customised pens australia are one of the most useful promotional items. There is a saying that a pen can have around seven different uses. Apart from this many a times people borrow and pen and forget to return it. So as a result the pen gives the brand a lot more exposure.
- Pocket friendly way of promotion
It costs only a few bucks to have promotional pens. You need not to spend huge money on them. The cost of these promotional pens can easily be compensated through the business these pens bring. So it is not a bad deal.
- Free promotion
Many times people often borrow pens from others. So these pens travel from person to person free of cost. It is very difficult to predict where these pens end up. It is not necessary that pens will always reach the target audience. But there is no harm or negative publicity in this. This is in a way free promotion of the business.
- Huge variety
Depending upon the need the pens are available in many designs. As per the need pens can be chosen from simple plastic pen to high class pens. Above all pens are available in different themes, shapes and size.
- Easy to remember
The pens have business logo and name printed on them. So the person having the pen will see the business name every time he will use it. Being a useful item pen will never end in dust bin. This same guarantee cannot be given for a business card.
Thus, it will not be wrong to say pens indeed are the brand ambassadors of business. They can easily help to connect with the target audience. Pens are often called best friend of hand. Though digitally, we still live in world where we need to write something or other things every day. Pens are found everywhere in our office, house, cars or bags. So promotional pens can help the business to rise and flourish. It can easily please the crowd.
Why should business owners use customized pens?
Customized pens are and easy way to market the business. They increase brand awareness and keeps the business name in the mind of audience for long duration of time. These custom pens are cool and they have something in them which set them apart from other. Moreover this is an item which is not easily available in any gift shop.
The custom pens also help in setting a connection with people. The recipient of the pen will be more than happy to receive the pen. He will be very happy for out of way gesture of gifting something customized.
As seen promotional pens are the best marketing strategy adopted by many business owners. But people often ignore this marketing tactic and go for a complex technique. The reason for this can be the fact that this strategy has been in market from past many years and so is considered obsolete by many. But the truth is that simple marketing strategy still has its own hold in the market. None other trick can match up to its level. Cost effective and easy way business owners should turn towards this strategy.
Custom promotional pens with company logo are the best way to market the business. Infact, the returns on this investment are huge. Since these pens are always in bulk so the cost of manufacturing is quite low. So, spending little money on this trick is not wrong. So, start a promotional campaign using pen today and take your business to new height. In the time of digital marketing this simple offline method has its own importance in the market.
When you are sure to use this product for the promotion of your brand, make sure to find a dependable supplier who can offer you good quality product with right kind of customization. Timely delivery is also vital to continue your campaign on time. Also, for cost saving, you can buy wholesale custom pens which will save you a lot of money. Now, don’t give it a second thought. Pens are an all time hit. Just order it now and design your marketing campaign in a more budget-friendly way.
Author : Amit Ghia