In the competition ridden world of today, businesses try different tricks and techniques to remain ahead. Every business owner has his own budget for the promotional techniques. Depending upon the budget they choose the promotional item. In this type of technique also, there are plenty of options provided by the suppliers of promotional products across Australia. One who chooses a product with a difference will definitely stay ahead in making a mark on the memories of the users and the audience. The brand owners, marketers, and advertisers need to be innovative in the selection of any such product that is highly useful and falls in their budget. One of such trending promotional items is cooler bags. They are used daily, big enough to be customized, and useful enough to gain visibility across masses. Let’s get to know more about this product before you make any bulk investment on it.

Introduction to cooler bags

Cooler bags are bags designed to keep the food fresh and maintain temperature. This is possible due to the insulation feature. Thermoregulation even helps to store ice bags. This feature helps to keep beverages and food items cool and fresh. Who would like to drink a lukewarm cold drink on a hot sunny day? These bags can be used to store food while going for a picnic or some outdoor activity. It will keep the food safe and prevent it from getting spoiled. Lunch cooler bags are also used at workplace or by students of school and colleges.

Characteristics of cooler bags

1)      They are convenient

One of the best ways to keep the food fresh and healthy for a long duration is through a cooler bag. You can easily carry it to the office, picnic or any other sort of outing. They are available in small, medium or big sizes for personal use as well as commercial use by people in food industry. People who need to travel frequently find these bags very useful during their travel. Moreover it keeps the tiffin box in an upright position so there is no chance of spilling of liquid contents.

2)      Keep food fresh

The small lunch cooler bag is designed in such a way that they keep the food fresh and protect it for a longer period of time. These bags are very easy to clean and remain odourless or bacteria-free with proper cleaning. So the food always remains safe and hygienic. The small size lunch bags are preferred by organizations to as a free giveaway for their employees.

3)      Plastic free material

The outer body of cooler bags is made of polyester, nylon or any other fabric. This makes them flexible, water-proof, strong and durable. Being plastic free, they are also environmentally-friendly bags. 

Cooler bags as a promotional giveaway

The trend of using branded cooler bags for the promotion of business has increased over the period of time. They are the best promotional items to give away these days when people really look for something useful. The various features of the cooler bags play a major role in its widespread use and popularity. To promote and make their products and services visible in the eyes of the audience, businesses use this promotional technique. You can present customized cooler bags as gifts on various occasions. The make a suitable giveaway for the below target audience.

1)      Gift to your employees

You can give these custom cooler bags as a gift to your employees and earn their loyalty. They will be happy to get such a useful gift. Whenever they go for an outing, picnic or travel, they will carry the bag along with them giving your business much needed exposure. They can be presented on various occasions like welcome to a new employee, as a farewell gift to someone,as a prize on some corporate fun event, as a token of respect to esteemed client and others.

2)      Gift it your customers

You can gift it to your regular and loyal customers. They can be presented during festive occasions and various other occasions like New Year, Christmas, sale season and more. To push your sales, you can offer them as a free gift to the customers who make a minimum amount of purchase.

3)      As a freebie reward

You can give cooler bags as a freebie when you host some party or event. You can also start some scheme or some offer where you can present it to your customers on shopping. This will increase your sales and give you more customers.

4) Offer on some corporate event

There are seminars, client meetings, visit of delegates, and other crucial events when you need to please your guests. A high-quality customized lunch bag can speak on the behalf of your brand if presented with love and respect. 

Find wide variety of cooler lunch boxes and bags in different designs and sizes. Order at wholesale rate and get free doorstep delivery.

 

Author : Amit Ghia